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vendor of ultra-low cost (price of an iPod),
highly energy efficient (very green),
super fast (same performance characteristics as a $3,000 Mac or PC),
new generation of desktop/laptop computers.
CORE VALUES
- inexpensive
- green
- user-friendly
- open
OPEN
open source software applications
open communications with users to share ideas and influence the roadmap of future product releases
VALUE STATEMENTS:
"cheap/green/easy"
consumer desktop/laptop
success story: a company that believes in sustainable living
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